As it enters the final stretch of its implementation, the Programme AWA kicked off its third and final Summer University on Thursday 12 October in Ségou, Mali. For 10 days, 15 professionals from the cultural and creative sectors will be taking part in a “professionalisation bootcamp” based on capacity-building activities, sharing experiences and best practices, and networking.
With the theme “Building successful and sustainable cultural and creative industries (CCIs) in West Africa”, the Ségou Summer University is taking place in an innovative format, featuring master classes on themes essential to the growth and sustainability of the region’s CCIs. These master classes are led by seasoned professionals as well as traditionalists from Africa.
A special feature of this year’s event is the establishment of the Salon des industries culturelles et créatives en Afrique de l’Ouest (SICCAO). The SICCAO was set up to capitalise on the achievements of the programme and previous summer universities. More specifically, this exhibition is an international platform for exhibiting CCIs in the region. It provides a framework for professionals in the West African creative sector to exchange, share and meet, with the aim of stimulating exchanges and collaboration between operators, practitioners and cultural organisations. The aim is to showcase innovations and practices that can boost West African CCIs.