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Sound Connects Us: A Journey Through Southern Africa’s Cultural Projects

Discover the documentary “Sound Connects Us”, a captivating work that tells the stories of various cultural projects carried out in the Southern African Development Community (SADC) region with the support of the Sound Connects Fund, the ACP-EU Culture Regional Hub for Southern Africa.

Over a period of 40 months, the Sound Connects Fund (SCF) has supported 36 organizations in the region to implement cultural development initiatives. These initiatives have been conducted in Angola, Botswana, Eswatini, Lesotho, Malawi, Mozambique, Namibia, Zambia, and Zimbabwe. The fund, led by Music in Africa (MIAF) and the Goethe-Institut in Johannesburg with financial support from the European Union, was designed inspired by the universal appeal of “solidity”.

“The SCF has been one of our most significant projects in recent years,” says Eddie Hatitye, Executive Director of MIAF. “It challenged us in many ways, allowing us to venture into a wide range of disciplines such as film, visual arts, gaming, animation, and more. We are proud to see the extraordinary work that has been done in the SADC region, through this inspiring visual narrative.”

He continues, “This documentary is an incredible and sincere story that immerses you in the aspirations, desires, and perspectives of arts practitioners from across the SADC region. I hope it will help our sector peers to better understand and be inspired as we work to strengthen the cultural and creative industry (CCI) landscape on the continent.”

Sound Connects Us tells the story of the value and solutions deployed to strengthen CCIs in Southern Africa. The visuals take viewers across the region, visiting cultural projects in Angola, Eswatini, Mozambique, Namibia, and Zimbabwe, while grounding them in the insights of the SCF implementation leaders in Johannesburg, South Africa.

The film begins in Maputo, the culturally rich capital of Mozambique that hosted the Sound Connects conference earlier in the year, and organically discovers the passions and motivations that have influenced some of the projects. It provides an insight not only into the final products but also into the change agents who propelled the projects throughout the region.

“The Sound Connects Fund felt like embarking on a long journey that highlighted the cultural and social diversity and the creative talent of the SADC region,” said Carolin Christgau, Head of Culture and Development at the Goethe-Institut in Johannesburg. “The project allowed us to better understand the creative landscapes of the region, leaving us with new networks, potential partners, and new ideas. We hope this documentary will showcase this diversity and creativity as we have experienced it and will encourage people and governments to engage and strengthen the potential of CCIs.”


Photo credit: ©Quihaba FX


Watch the documentary below:


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